The writing industry is vast and many people will have, at some point, wondered if they should bother to pursue a career within it.

With writing being an essential part of everyday life, the opportunity to translate that experience and knowledge into an income has greater potential than many other industries, but it also means it is more competitive.

But what does it actually take to become a freelance writer? And how exactly does one go about it? Is there a freelance writing for beginners guide?

In this article we’ll answer these questions and more. We’ll break down the ins and outs of freelance writing as a career path, examining the skill set required, the steps to take and the knowledge you need. 

By the end, you’ll be in a position to ascertain whether or not a freelance writing career is for you as well as how to break into the industry.

What is freelance writing?

Freelance writing is a dynamic profession where individuals, known as freelancers, offer their writing services on a project-by-project basis, unbound by long-term commitments to a single employer. 

As independent contractors, freelance writers cater to diverse clients, producing content across various genres and platforms. This flexible career allows writers to choose their projects, set their schedules, and work from virtually anywhere. 

From creating engaging articles and blog posts to crafting marketing copy and technical documents, freelance writers navigate a vast landscape of opportunities. 

Success in freelance writing often hinges on a blend of writing proficiency, business acumen, and adaptability, empowering writers to pursue their passion while meeting the unique needs of clients in a constantly evolving digital landscape.

What skills do you need to become a freelance writer?

Becoming a successful freelance writer requires a diverse skill set to navigate the ever-evolving landscape of digital content creation.

Here’s a guide to key skills essential for freelance writers:

• Writing proficiency—Strong writing skills are the foundation. A freelance writer must convey ideas clearly, concisely, and creatively
• Research skills—The ability to gather accurate information efficiently is crucial for creating well-informed, credible content
• Adaptability—Freelance writers often work on varied topics and formats, demanding adaptability to different styles, tones, and industries
• Time management—Meeting deadlines is paramount. Effective time management ensures timely delivery of quality work
• SEO knowledge—Understanding search engine optimization helps writers create content that performs well in online searches
• Communication—Clear communication with clients is vital. Freelancers must interpret client needs and convey progress and challenges effectively
• Editing and proofreading—A keen eye for detail ensures the delivery of polished, error-free content
• Creativity—Creativity adds flair to writing, making content engaging and memorable
• Self-motivation—Freelancers must stay motivated to meet goals and navigate the uncertainties of freelancing
• Attention to detail—Precision in details, from grammar to formatting, contributes to professional, high-quality work
• Marketing skills—Effective self-promotion is key. Understanding marketing strategies helps freelancers attract clients
• Client collaboration—Building strong client relationships fosters repeat business. Collaborative skills ensure client satisfaction

By honing these skills, aspiring freelance writers can embark on a rewarding career, delivering valuable content to diverse audiences.

How do you find work as a freelance writer?

Acquiring freelance writing work requires a proactive approach to showcase skills and attract clients. Here are several ways emerging freelance writers can secure opportunities:

Create an online portfolio

Develop a professional website or blog showcasing a portfolio of your best work. This serves as a centralized platform for potential clients to assess your writing style and expertise.

Join freelance platforms

If you are brand new and have no idea where to start, register on freelance job platforms like Upwork, Freelancer or Fiverr to find a variety of writing opportunities. Complete your profile with relevant details and samples.

Networking

Connect with fellow freelancers, editors, and content creators on social media platforms like LinkedIn and other professional forums. Networking can lead to referrals and collaborations.

Pitch to job boards

Many websites, especially in the writing niche, post job opportunities. Regularly check job boards like ProBlogger, Freelance Writing Jobs and BloggingPro for new listings.

Guest blogging

Contribute guest posts to reputable blogs within your niche. This builds your portfolio and establishes credibility and attracts potential clients.

Utilize social media

Actively participate in writing communities on platforms like Threads, Facebook and Reddit. Share your expertise, engage in discussions and make connections that may lead to job opportunities.

Cold pitching

Identify potential clients or publications and send personalized pitches. Clearly articulate how your skills align with their needs.

Freelance writing agencies

Join agencies that connect freelance writers with clients. These platforms often handle administrative tasks, allowing writers to focus on their craft.

Attend networking events

Attend local or virtual events related to writing, publishing or freelancing. Networking with professionals in these spaces can open doors to opportunities.

Offer free workshops or webinars

Showcase your expertise by hosting free workshops or webinars. This not only positions you as an authority but may attract clients seeking your services.

Remember, persistence and consistency are key when establishing a freelance writing career. Building a strong online presence and actively seeking opportunities will contribute to a steady flow of work.

Entry routes for new freelance writers

Freelance writers just starting out can explore various creative ways to pitch and acquire work, especially in the initial stages of their career.

Here are some entry-level examples:

Social media management proposal

• Pitch small businesses or startups on improving their social media presence
• Offer to create engaging content, manage posting schedules, and respond to audience engagement

Website content rewrite

• Approach local businesses with outdated or poorly written websites
• Propose a website content overhaul to enhance clarity, SEO, and overall user experience

Blog post packages

• Create a package of blog post writing services
• Offer businesses a set number of monthly blog posts to improve their online visibility and showcase their expertise

Newsletter creation

• Target businesses without an active newsletter
• Propose a newsletter creation service to help them connect with their audience through regular updates and promotions

Email marketing campaigns

• Pitch e-commerce businesses on crafting compelling email campaigns
• Highlight the potential for increased customer engagement and sales through effective email marketing

Resume and LinkedIn profile writing

• Offer resume and LinkedIn profile writing services
• Target individuals looking to enhance their professional profiles for job applications

Product descriptions for small e-commerce stores

• Reach out to small online shops without optimized product descriptions
• Offer to revamp their product descriptions to boost sales and customer understanding

Local event coverage

• Propose event coverage for local businesses or community events
• Offer to write event summaries or promotional content

Guest blogging for startups

• Approach startups in your niche and offer guest blogging services
• Provide them with valuable content to showcase their expertise and attract a wider audience

Editing and proofreading services

• Advertise editing and proofreading services on platforms like Craigslist or local community boards
• Offer assistance with resumes, essays, or any written content

Remember to tailor your pitches to the specific needs of your target clients and showcase the value you can bring to their business or personal brand. As you gain experience, you can expand your services and reach a broader clientele.

Freelance writing for beginners

Breaking into the freelance writing industry then can open up a world of opportunities for creative expression and financial independence. As you navigate the marketplace of freelance writing, remember that persistence, continuous learning and adaptability are your greatest allies. 

The diverse entry points discussed, from social media proposals to blog post packages, showcase the varied paths to success. Every pitch, rejection and acceptance contributes to your growth. 

Building a freelance writing career requires patience and resilience, but the satisfaction of seeing your words make an impact is unparalleled. 

Take the lessons learned, refine your skills, and embrace the journey of becoming a freelance writer.

And the world of freelance writing is a vast one, covering an almost infinite number of these subject matters and topics.

In this article, we will be taking a closer look at 17 of the most common, to inform you of exactly what it entails and who it would be suitable for.

By the end, you will be not just in an educated position with knowledge of each, but have the insight to ascertain which may be suitable for you to consider with regards to your own writing.

1 – Content Writing 

Content writing involves creating engaging and informative written material for various platforms, such as websites, blogs and social media. 

Suitable for individuals with a flair for language and a passion for research, content writing caters to those who enjoy expressing ideas clearly. 

Ideal for writers who can adapt their style to different subjects, content writing offers a diverse range of opportunities, from crafting compelling articles to enhancing online presence through well crafted web content.

2 – Copywriting

Copywriting is the art of crafting persuasive and compelling text to promote products, services or ideas. 

Tailored for individuals with a knack for creativity and a strategic mindset, copywriting is suitable for those who enjoy using words to influence and motivate. 

It has great potential for writers with marketing insight as copywriting involves creating content that drives action, whether it’s attracting customers, boosting brand awareness, or increasing sales through impactful and strategic messaging.

3 – Technical Writing

Technical writing is the practice of conveying complex information in a clear and concise manner, typically for technical or specialized fields. 

It will suit individuals with a strong grasp of technical concepts, attention to detail and excellent communication skills. 

Technical writing caters to those who enjoy translating intricate ideas into accessible content, such as engineers, scientists, or anyone skilled in simplifying technical jargon.

It plays a crucial role in making complex information understandable to a wider audience.

4 – Ghostwriting

Ghostwriting involves writing content on behalf of someone else, where the ghostwriter’s name usually doesn’t appear on the final work. 

It is a good option for individuals who excel at capturing someone else’s voice, often working with busy professionals, celebrities, or experts who lack the time or writing skills. 

Ghostwriters need versatility, discretion, and the ability to adapt to different styles, making it an ideal avenue for skilled writers who enjoy collaborative projects and diverse subject matter.

5 – Creative Writing

Creative writing is the expression of thoughts and ideas through imaginative and original storytelling. 

It’s likely to be applicable for individuals with a passion for crafting narratives, exploring unique perspectives and playing with language. 

Creative writing appeals to those who enjoy inventing characters, building worlds and conveying emotions through prose or poetry. 

Aspiring authors, poets, and anyone with a love for storytelling find creative writing to be a fulfilling and expressive endeavor.

6 – Grant Writing

Grant writing involves preparing proposals to secure funding for projects or initiatives from organizations, foundations, or government agencies. 

It’s suitable for individuals with strong communication skills, attention to detail, and a passion for advancing social causes. 

Grant writers often work in nonprofit organizations, educational institutions, or as freelancers, contributing to securing essential resources for community development, research, and various programs.

7 – Social Media Content Creation

Social media content creation involves developing engaging and shareable content for platforms like Facebook, Instagram, and Twitter. 

It’s common for those with a creative flair, a good understanding of social media trends, and strong communication skills to work in this area. 

Social media content creators often work for brands, influencers, or as freelancers, crafting posts, images, and videos that resonate with target audiences and enhance online visibility.

8 – Resume Writing

Resume writing is the art of creating compelling and professionally formatted resumes to help individuals secure job opportunities. 

A viable pathway for those with strong language and formatting skills, resume writers tailor documents to highlight an individual’s qualifications and experiences. 

They often work independently or for career services firms, assisting clients in presenting their skills effectively to potential employers.

9 – Academic Writing

Academic writing involves creating scholarly content, such as research papers, essays, and articles, often for educational purposes. 

Suited to those with a strong grasp of academic conventions, this type of writing is commonly undertaken by students, researchers, and educators. 

Academic writers must convey complex ideas coherently, adhere to citation styles, and contribute valuable insights to their respective fields. 

It requires precision and adherence to rigorous standards, making it suitable for those with a solid academic background.

10 – Email Copywriting

Email copywriting is the art of creating persuasive and engaging content for email marketing campaigns. 

Tailored to a specific audience, it aims to captivate readers and prompt desired actions, such as making a purchase or subscribing. 

Usually done by marketing professionals, business owners, or anyone involved in online communication, email copywriting demands a knack for storytelling, understanding target audiences, and employing persuasive language to drive conversions through email channels.

11 – Scriptwriting 

Scriptwriting involves creating written content for various visual mediums, including film, television, and theater. 

It has potential for creative storytellers, aspiring filmmakers, and those with a passion for visual storytelling, scriptwriting requires a keen understanding of narrative structure, dialogue, and character development. 

It’s a great pursuit for individuals interested in bringing stories to life through the collaborative and dynamic medium of film and other visual productions.

12 – White Paper Writing 

White paper writing involves the creation of authoritative documents that address complex issues, providing in depth insights, solutions, or recommendations. 

Done by people who are subject matter experts, researchers, or professionals in specific industries, white papers aim to inform and influence decision makers. 

This type of writing requires a deep understanding of the subject matter, analytical skills, and the ability to present information in a clear, concise, and persuasive manner.

13 – Travel Writing

Travel writing involves writing narratives about journeys, destinations and experiences, appealing to readers’ wanderlust. 

Great for adventurers, globetrotters, or those with a passion for storytelling, travel writing captures the essence of different cultures and places. 

Writers in this genre often have a keen eye for detail, descriptive skills, and a love for exploration, sharing their encounters in a way that transports readers to far flung destinations around the globe.

14 – Product Description Writing

Product description writing entails creating compelling and informative content about products, aiming to entice potential buyers. 

A viable avenue for marketers, e-commerce professionals, or freelance writers, this skill involves succinctly showcasing product features, benefits, and unique selling points.

Effective product description writers enhance consumer understanding and influence purchasing decisions through engaging, persuasive language.

15 – Business Plan Writing

Business plan writing involves creating comprehensive documents outlining a business’s goals, strategies, and financial projections. 

Suitable for entrepreneurs, business consultants, or professional writers, it requires a keen understanding of industry dynamics and financial forecasting. 

Business plan writers articulate a company’s vision, mission, and operational plans, crucial for attracting investors or guiding internal decision-making. 

Accurate, strategic, and well-written business plans contribute to the success and sustainability of enterprises.

16 – Review Writing

Review writing involves evaluating and expressing opinions about various products, services, or works, helping consumers make informed choices. 

Likely to suit  those with a critical eye, it caters to freelance writers, bloggers, and individuals passionate about sharing their insights. 

Review writers need to communicate clearly, providing valuable information and assessments that guide readers. 

This form of writing contributes to informed decision-making in diverse fields, including literature, technology, and consumer goods.

17 – SEO Writing

SEO (Search Engine Optimization) writing focuses on creating content that aligns with search engine algorithms, improving online visibility. 

An excellent option for writers who grasp SEO principles, it suits digital marketers, content creators, and bloggers. 

SEO writers integrate relevant keywords seamlessly into content, enhancing its search engine ranking. 

This skill is crucial for online businesses, blogs, and websites aiming to attract organic traffic. 

Effective SEO writing demands staying updated on search engine trends and delivering valuable, readable content.

Which type of freelance writing appeals to you the most?

On top of that, what are the topics a writer should consider and how best to go about them?

In this article, we will aim to address these questions and more as we break down the best ideas for creative content and how to do so sufficiently well.

By the end, you will not only be equipped with a number of different ideas for your next article on the world of art, but also have the insight and knowledge to excel.

Artist Profiles

An artist profile is a piece that aims to capture the essence of a creative individual, providing readers with a deeper understanding of the artist and their work. 

To write a standout profile, start with a captivating introduction that hooks the audience. Dive into the artist’s background, influences, and unique artistic journey. 

Include anecdotes, quotes, and insights that reveal the personality behind the art. Incorporate visuals like photographs or artwork to enhance the storytelling. 

Conclude with a reflection on the artist’s impact and future endeavors. 

Gallery Reviews

Gallery reviews are critical analyses of art exhibitions, offering insights into the showcased works, the curator’s intent, and the overall impact of the collection. 

To write an effective gallery review, attend the exhibition with a keen eye and an open mind. Begin with a concise introduction, providing context for the exhibition. Discuss key themes, artistic techniques, and standout pieces. 

Incorporate your personal response, exploring emotional or intellectual reactions. Support your observations with concrete examples and maintain an unbiased tone. Conclude with a thoughtful summary, evaluating the exhibition’s significance. 

Art World News

Art world news encompasses current events, trends, and developments within the art community. 

Writing compelling art world news pieces involves staying updated on industry happenings through reputable sources. Craft concise and engaging articles, emphasizing the significance of events or changes. 

Provide context and background information, connecting the news to broader themes or implications. Include quotes from relevant figures, offering diverse perspectives. Maintain a neutral tone and adhere to journalistic standards. 

Timeliness, accuracy, and a clear narrative contribute to effective art world news coverage.

Art Historical Explorations

Art historical explorations explore the vast array of artistic movements, styles, and periods, offering in-depth analyses and insights. 

To excel in this, meticulously research the chosen era or artist, citing credible sources. Uncover connections between artworks and historical contexts, providing context and nuance. 

Incorporate visual analysis, dissecting techniques and symbolism. Develop a clear narrative, guiding readers through the artistic journey. Utilize academic language appropriately, catering to both art enthusiasts and scholars. 

Art historical explorations should illuminate the significance of chosen subjects, creating a deeper appreciation for the cultural and historical influences shaping artistic expression.

Interviews with Curators

Conducting interviews with curators offers a unique perspective on artworks and exhibitions. Prioritize thorough research on the curator’s background and the showcased collection. 

Think of insightful questions that dive into curatorial decisions, thematic choices, and the curator’s vision. Allow the curator’s narrative to shine, providing context to the artistic selections. 

Balance technical queries with engaging anecdotes, creating an accessible yet informative dialogue. 

Art Education Initiatives

Exploring art education initiatives involves spotlighting programs, workshops, or institutions designed to promote artistic development. 

Research extensively to understand the initiative’s goals, impact, and featured artists. Discuss the educational approach, innovative methods, and outcomes. Blend statistical data with personal narratives, showcasing success stories and participant testimonials. 

Emphasize the initiative’s contribution to the broader art community and its role in nurturing talent. Provide relevant contact information for those interested in joining or supporting the initiative, creating a comprehensive and informative exploration of art education efforts.

Art Criticism

Art criticism involves a thoughtful evaluation of visual artworks, analyzing their aesthetics, symbolism, and cultural context. 

To do well, one needs to grasp the artwork’s intent, considering historical influences and artist background. Communicate insights using clear, descriptive language, balancing subjective impressions with objective observations. 

Discuss formal elements like composition and color, offering a comprehensive understanding. Back opinions with examples, comparing the artwork to others when relevant. 

Constructive criticism enhances your perspective, encouraging a nuanced, informed review. 

Art Events Calendar 

An art events calendar provides a curated overview of upcoming art-related activities, exhibitions, and cultural happenings. 

To create one effectively, stay informed about local and international art events. Include details such as dates, venues, and participating artists, fostering anticipation and community engagement. 

Regular updates maintain relevance, and categorizing events ensures user-friendly navigation. Incorporate a diverse range of art forms and ensure accuracy in event information. 

Digital Art Showcases

Writing about and showcasing digital art content involves presenting and describing digital artworks effectively. 

Begin by providing context for the showcase, including the theme or purpose. Describe each artwork thoughtfully, delving into the artist’s inspiration, techniques, and intended messages. Use vivid language to evoke the visual elements, which should result in a connection between the audience and the digital art. Incorporate artist interviews or statements to offer deeper insights. 

Consider the overall narrative or story conveyed by the showcased pieces. Maintain a balance between technical details and emotional resonance.

Art Therapy Features

Writing about art therapy involves exploring the profound impact of visual expression on mental health and well-being. 

Begin by exploring the principles and history of art therapy, emphasizing its therapeutic benefits. Share real-life examples or case studies that illustrate transformative experiences through artistic engagement. 

Highlight the role of creativity in promoting healing and self-discovery. Use empathetic language and provide insights into specific art therapy techniques. 

Consider interviewing art therapists or individuals who have benefited from art therapy, adding a human touch to your writing. Ultimately, aim to convey the profound healing potential of art therapy through insightful and compassionate narratives.

Art in Unexpected Places

Writing content on “Art in Unexpected Places” involves uncovering and celebrating artistic expressions in unconventional settings. 

Showcase the intersection of creativity and everyday life, highlighting instances where art surprises and delights. Share stories of public art installations, street art discoveries, or unexpected artistic interventions. 

Capture the essence of these moments with vivid descriptions, emphasizing the impact of art on diverse environments. Encourage readers to explore and appreciate the unexpected beauty around them. 

Blend storytelling with informative elements, ensuring your audience sees art as a dynamic force capable of transforming ordinary spaces into extraordinary canvases.

Art and Technology 

Exploring the intersection of Art and Technology requires diving into the symbiotic relationship between these two worlds. 

Unearth innovative collaborations, where artists leverage technology to push creative boundaries. Detail how technology shapes artistic processes, from virtual reality installations to AI-generated masterpieces. 

Provide insights into how digital advancements redefine art’s presentation and consumption. Blend a keen understanding of both fields, offering readers a glimpse into the dynamic fusion of artistry and technological progress. 

Art Education Initiatives 

Writing great content on Art Education Initiatives involves spotlighting programs, institutions, and projects dedicated to creating artistic learning. 

Explore diverse initiatives, ranging from community workshops to formal educational partnerships, that promote creativity. Detail the impact of these initiatives on students, communities, and the broader art ecosystem. 

Emphasize success stories, innovation in teaching methods, and the societal importance of nurturing artistic education. Align your narrative with the broader goals of these initiatives, emphasizing accessibility, inclusivity, and the transformative potential of art education.

Which type of art writing will you focus on first?